Role

Experience Design, Brand Visualization, UI Design

Overview

Allsteel asked my team to create a client-specific e-commerce page specifically for work-from-home products. Each client was able to select a specific amount of products that would be available for their employees, and allot a designated amount of money for them to spend.

Challenge

Allsteel has very thorough desktop brand guidelines which needed to be followed to the pixel. This provided a slight challenge when creating designs that spanned across desktop and mobile. Due to the nature of the product, the amount and variety of products being displayed can drastically vary depending on the client. I needed to create a fool-proof system that could handle as little or as many product selections as possible.

Solution

I worked directly with the client to go over design progress and feedback, as well as facilitated many internal reviews with other team members and the project manager. As mentioned above, I had to work very closely with their brand guidelines utilizing their unique grid patterns, layout styles, color usage, image style and so on. I created designs for the entire e-commerce experience for both desktop and mobile, including Sign-In, Home, Product Listing and Detail, Checkout, Order Confirmation, About, and Contact pages.