Role

Research, Information Architecture, Competitive Analysis, UX Design

Overview

Redesign and rebrand the Facebook Gaming site, aiming to compete with established competitors while creating an engaging platform for content creators.

Challenge

Merging two distinct sights—Facebook Gaming for Developers and Facebook Gaming for Creators—came with a handful of navigation and implementation challenges. Balancing educational resources for both new and seasoned creators was another obstacle, alongside revamping the site's aesthetics to attract users over competing platforms. Addressing stereotypes linked to Facebook's demographic was crucial, requiring a revitalization of the platform's image to appeal to a younger audience and establish Facebook Gaming as a dynamic space for gamers and creators alike.

Solution

I created an all-in-one website that seamlessly guides users to different sections based on their needs, equipping aspiring creators with comprehensive tools and showcasing the vibrant community on the landing page. To appeal to a younger audience, I revamped the design with relatable language, resulting in a resonating Facebook Gaming site that drives increased user engagement and community growth.